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Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
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Check link for latest rating. ( 9,102 ratings, 665 reviews)
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Jab, Jab, Jab, Right Hook
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow.
Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever.
It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is praised for its practical advice on social media marketing, offering a detailed guide for impactful digital communication. Readers have found the book valuable for its clear explanation of mixing empathy with business strategies to effectively engage audiences. Vaynerchuk's approach is appreciated for being straightforward, emphasising the importance of adapting content to specific platforms.
Book Details
INFORMATION
ISBN: 9780062273062
Publisher: HarperCollins Publishers Inc
Format: Hardback
Date Published: 17 December 2013
Country: United States
Imprint: Harper Business
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 187.0mm
Height: 232.0mm
Weight: 857g
Pages: 224
About the Author
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
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