1
of
1
Digital Marketing in Practice
Design, Implement and Measure Effective Campaigns
Brief Description
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a...
Read More
Format: Paperback / softback
$9599
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Digital Marketing in Practice
$9599
Unit price
/
Unavailable
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Features include:
- New chapters on AI in digital marketing and phygital and experiential marketing
- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging
- New and extended material on advergaming, deinfluencing and accessibility in website design
- Interviews with industry professionals an real-world examples from PureSEO and the Met Office
- Key-term boxes, how-to guides, check lists and critical thought pieces
It is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.
Book Details
INFORMATION
ISBN: 9781398624726
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 January 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 170.0mm
Height: 240.0mm
Weight: 666g
Pages: 552
About the Author
Hanne Knight is a lecturer in Marketing at the University of Plymouth, UK, specialising in sustainability communication and digital engagement. She also serves as an alternate delegate to the UK Department for Energy Security and Net Zero (DESNZ), helping bridge research and climate policy practice.. Lizette Vorster Larsen is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.
Also by Hanne Knight
View all-
Digital Marketing in Practice
Paperback$13400Unit price /UnavailableAvailableShips in 2-3 weeks
More from Business & Entrepreneurship
View all-
-
Roadmap to Property Success
Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
-
Business Made Simple
Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Five Dysfunctions of a Team
Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips tomorrow -
-
-
-
Blue Ocean Strategy, Expanded Edition
Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips tomorrow -
High Output Management
Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips tomorrow -
How to Grow Your Small Business
Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips tomorrow -
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
