Hanne Knight

How do you create and measure digital marketing campaigns? How can you analyse competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital marketing. Digital Marketing in Practice balances step-by-step practical coverage with...

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms...