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Simplify
How the Best Businesses in the World Succeed
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Check link for latest rating. ( 622 ratings, 62 reviews)
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Format: Paperback / softback
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Simplify
The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.
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Description
For the past forty years, Richard Koch has worked to uncover simple and elegant principles that govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.
Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price—consider budget flights stripped of all extras that still take you from A to B—creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.
How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify and enrich the world.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Simplify by Greg Lockwood and Richard Koch is highly praised for its impactful insight into achieving business success by simplifying a company's offerings to enhance appeal and usefulness. The authors successfully illustrate their principle through straightforward writing and engaging stories. This book is lauded for delivering practical advice, making complex strategic ideas accessible to a broader audience.
Book Details
INFORMATION
ISBN: 9780349411866
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 05 July 2018
Country: United Kingdom
Imprint: Piatkus Books
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 21.0mm
Width: 199.0mm
Height: 130.0mm
Weight: 265g
Pages: 336
About the Author
Richard Koch (Author)
Richard Koch is a millionaire entrepreneur who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.Greg Lockwood (Author) Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.Also by Richard Koch
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