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Sustainable Marketing
How to Drive Profits with Purpose
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Check link for latest rating. ( 32 ratings, 4 reviews)
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Format: Hardback
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Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
Sustainable marketing isn't just great for the environment - it also results in a loyal consumer base and a widely respected brand identity. Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
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Description
Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organisations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organisation. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Sustainable Marketing is praised for its timely relevance and comprehensive approach to the role of sustainability in marketing. It provides both theoretical insights and practical guidance, making it a valuable resource for marketers at any stage of their careers. Highlighted for its engaging use of research, case studies, and actionable strategies, the book is seen as essential for driving sustainable change in companies.
Book Details
INFORMATION
ISBN: 9781472979131
Publisher: Bloomsbury Publishing PLC
Format: Hardback
Date Published: 21 January 2021
Country: United Kingdom
Imprint: Bloomsbury Business
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 30.0mm
Width: 154.0mm
Height: 236.0mm
Weight: 600g
Pages: 320
About the Author
Michelle Carvill is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she’s worked with organizations such as LinkedIn, BBC Worldwide and PWC. She has three previously published books, including Get Social, which was shortlisted for the Business Book Awards 2019.
Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously worked across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine and has spoken at events such as the CIM Annual Digital Summit, and the House of Commons debating group.
Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots. He has a PhD in Marketing and Entrepreneurship and is a Fellow of The Chartered Institute of Marketing.
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