Michelle Carvill

An exploration of some of the most high-profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world–in which more than 10 million people are marketers–social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and...

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare. Most importantly of all, they must...