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Crossing the Chasm

Marketing and Selling High-tech Products to Mainstream Customers
By Geoffrey A. Moore
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Crossing the Chasm is a bestselling guide that revolutionised marketing strategies in high-tech industries. It focuses on successfully moving innovative products from early adopters to mainstream customers, with updated insights on Internet-era marketing challenges.
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Format: Paperback / softback
$5100

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This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is essential for entrepreneurs, marketers, and business professionals involved in technology sectors who want to understand how to scale their products to larger markets effectively.

Book Hero thinking about your next read

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Book Details

INFORMATION

ISBN: 9780060517120

Publisher: HarperCollins Publishers Inc

Format: Paperback / softback

Date Published: 25 July 2006

Country: United States

Imprint: HarperCollins

Edition: Revised edition

Illustration: illustrations

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 19.0mm

Width: 140.0mm

Height: 203.0mm

Weight: 204g

Pages: 227

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Business & Entrepreneurship Geoffrey A. Moore Marketing & Sales Non-Fiction

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