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The Elements of Choice
Why the Way We Decide Matters
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Summary
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Format: Hardback
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The Elements of Choice
$4299
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
First, this book will change how you see the world. Then you will change how others see it.
First, this book will change how you see the world. Then you will change how others see it.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
How do you get people to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?
Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realise that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.
The Elements of Choice doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that is, both moral and effective.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Elements of Choice by Eric J. Johnson is highly praised for its examination of decision-making and choice architecture. Reviews highlight the book's insight into how our choices are influenced by the way options are presented, offering both practical advice and engaging storytelling. Esteemed authors and experts commend Johnson for his clarity and depth, considering this work an essential read for anyone interested in understanding and improving decision-making processes.
Book Details
INFORMATION
ISBN: 9780861541188
Publisher: Oneworld Publications
Format: Hardback
Date Published: 10 February 2022
Country: United Kingdom
Imprint: Oneworld Publications
Illustration: integrated grayscale illustrations
Audience: General / adult
DIMENSIONS
Spine width: 34.0mm
Width: 146.0mm
Height: 225.0mm
Weight: 250g
Pages: 400
About the Author
Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.
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