Storytelling with Data

How do you turn a forgettable graph into a compelling data story?

For more than a decade, the team at storytelling with data has helped leading organisations and countless professionals transform their business communications into action-inspiring narratives. Now, they're bringing the best of those lessons to you—in the beloved before-and-after format synonymous with their popular workshops. Through twenty powerful makeovers, watch ineffective charts evolve into engaging visuals that captivate, inform, and lead to smarter decisions.

World-renowned data storytellers Mike Cisneros, Alex Velez, and SWD founder Cole Nussbaumer Knaflic guide you through proven methods to strengthen your communications, sharing the thought process behind each redesign so you can confidently apply the concepts to your work. Building on core principles from the international bestseller storytelling with data, refined through thousands of workshops, they demonstrate the straightforward, intentional changes—like simplifying visuals, eliminating clutter, and emphasising key insights—that will transform your graphs and slides from the expected to the extraordinary.

In storytelling with data: before and after, you'll learn how to:

• Structure stories that connect with your audience
• Create visuals that clarify complex information
• Apply colour, layout, and design to focus attention on what matters most
• Overcome common challenges like time constraints and poorly designed templates
• Craft narratives that make an impact and influence outcomes

Every page of storytelling with data: before and after is packed with insights drawn from real-world experience, distilled into easy-to-implement strategies. No matter your role, experience level, or comfort with data, you'll learn practical lessons you can apply right away. Each transformation delivers meaningful takeaways to help you create data stories that resonate—and get results.

This book is your ultimate blueprint for turning graphs into persuasive, decision-driving stories.