Leading the Customer Experience

Name: Leading the Customer Experience
Brand: Unknown
SKU: 9781789666878
Price: 78.99 NZD
Availability: InStock

How to Chart a Course and Deliver Outstanding Results

By Brad Cleveland

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Summary

Leading the Customer Experience tackles the urgent need for organisations to build effective strategies, cultures and processes that address rapidly evolving customer expectations shaped by technologies like AI and mobile. Drawing from Brad Cleveland's extensive industry expertise, the book offers a clear, practical roadmap to create outstanding customer experiences that drive loyalty and beneficial business outcomes. With accessible language, real-world stories and actionable guidance, it is designed for anyone involved in leading or managing customer experience initiatives.
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Format: Paperback / softback

$78⁹⁹

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Leading the Customer Experience

$78⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for business leaders, managers and professionals across sectors who are responsible for or interested in enhancing customer experience. It is especially relevant for those seeking strategic frameworks and practical advice on adapting to technological changes and improving customer loyalty.

Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.

Description

DISTINGUISHED FAVOURITE: NYC Big Book Award 2021 - Marketing & PR

Many organisations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such as AI and mobile. Failing to build the necessary strategy, culture, and processes, they suffer from high costs, dissatisfied customers, and brand damage.

The mandate to get customer experience

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised by marketing and customer experience leaders such as Seth Godin and Jeanne Bliss, Leading the Customer Experience is recognised for its expert, practical approach. Reviewers highlight its value as a comprehensive guide that cuts through jargon and delivers meaningful lessons to advance both strategy and leadership. It is recommended for its clarity, real-world applicability, and depth of insight into customer experience leadership.

Book Details

INFORMATION

ISBN: 9781789666878

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 May 2021

Country: United Kingdom

Imprint: Kogan Page Ltd

Contributors:

Foreword by Scott McKain

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 165.0mm

Height: 235.0mm

Weight: 430g

Pages: 280

Collections

Brad Cleveland Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Marketing & Sales Non-Fiction

About the Author

Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. He has worked across 45 states and 60 countries for clients as diverse as American Express, Apple, USAA, the University of California and the federal governments of Australia, Canada and the U.S. His books, articles and LinkedIn Learning courses have been translated into a dozen languages. He was a founding partner and former CEO of the International Customer Management Institute. Today, he is a sought-after consultant and speaker. He divides his time between Sun Valley, Idaho and San Diego, California.