Leading the Customer Experience
DISTINGUISHED FAVOURITE: NYC Big Book Award 2021 - Marketing & PR Many organisations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such as AI and mobile. Failing to build the necessary strategy, culture, and processes, they suffer from high costs, dissatisfied customers, and brand damage. The mandate to get customer...Paperback$7899Unit price /UnavailableAvailableShips in 3-4 weeks