The Outsider Advantage

A guide to discovering an outsider's secret business weapon and how to use it, from Ciera Rogers, founder of a seven-figure earning brand.

From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success.

Ciera Rogers is known for being an "Outsider"—and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has rallied the very women the fashion industry is designed to ignore around the radical idea that what makes you different is actually your superpower.

The Outsider Advantage is for Outsiders like her—the dreamers, doers, and go-getters that society continuously overlooks and underestimates, but who are uniquely equipped to achieve glass-shattering success.

In this bold and inspiring memoir, Ciera shares the moments in her life that left the biggest impact—being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mum's red Jeep, daring to post her first outfit for sale on Instagram, hitting seven figures, and buying a home—and unearths the powerful lessons she has taken away from her past and her unorthodox rise, like how to harness what you already have and how to use your trauma as a motivator. She also speaks to feelings of millennial rage, as on her journey, she came to realise that the American Dream is a lie. But she didn't allow that to stop her from outmanoeuvring the system to finally live the life she wanted.

Arguing that what the world calls limitations—lack of connections, resources, fancy degrees, or even the "right" look—are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored, or underestimated how to embrace their Outsider status to find unstoppable success.