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Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence
By Bernard Marr
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Data Strategy by Bernard Marr offers an insightful guide on how businesses can harness data to drive decision-making and organisational success. The book explores the importance of a well-structured data strategy, providing practical advice and clear methodologies for implementing data-driven processes effectively. It covers how businesses can align data initiatives with strategic goals and leverage data to gain a competitive edge.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in understanding how data can be leveraged to drive business growth and innovation. It offers insights into creating an effective strategy for managing and utilising data in a way that aligns with organisational goals. It’s especially appealing to entrepreneurs and business leaders aiming to harness the power of data to gain a competitive edge.

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Data Strategy

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)

Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organisations to tech giants and huge multinationals, but this resource is too often not fully utilised. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionise your business. Explaining how to collect, use and manage data, this book prepares any organisation with the tools and strategies needed to thrive in the digital economy.

Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Data Strategy by Bernard Marr provides a comprehensive guide to harnessing data for business success, offering strategic insights and practical frameworks. Many reviewers praise the book for its clear explanation of complex concepts and its applicability across different industries. Some readers appreciate the author's straightforward writing style, which makes the material accessible even to those without a technical background.

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Book Details

INFORMATION

ISBN: 9781398602588

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 October 2021

Country: United Kingdom

Imprint: Kogan Page Ltd

Edition: 2nd Revised edition

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 155.0mm

Height: 235.0mm

Weight: 415g

Pages: 272

Collections

Bernard Marr Business & Entrepreneurship Business Strategy & Negotiation Non-Fiction

About the Author

Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

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