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Data Strategy
How to Profit from a World of Big Data, Analytics and Artificial Intelligence
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Data Strategy
$6000
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)
Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.
Data has massive potential for all businesses when used correctly, from small organisations to tech giants and huge multinationals, but this resource is too often not fully utilised. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionise your business. Explaining how to collect, use and manage data, this book prepares any organisation with the tools and strategies needed to thrive in the digital economy.
Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Data Strategy by Bernard Marr provides a comprehensive guide to harnessing data for business success, offering strategic insights and practical frameworks. Many reviewers praise the book for its clear explanation of complex concepts and its applicability across different industries. Some readers appreciate the author's straightforward writing style, which makes the material accessible even to those without a technical background.
Book Details
INFORMATION
ISBN: 9781398602588
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 October 2021
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 155.0mm
Height: 235.0mm
Weight: 415g
Pages: 272
About the Author
Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
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