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Leading Digital
Turning Technology into Business Transformation
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Leading Digital
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Leading Digital
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
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Description
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption—driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices—will make everything that's happened so far look like a prelude.
The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies—but there's still a whopping 94% of the business economy that needs to change. This book will show them how.
Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Leading Digital is praised for offering valuable insights into how companies across various industries can harness digital technology to enhance performance and drive revenue growth. The book is lauded for providing practical guidance on leading successful digital transformations and emphasises the critical role senior leaders play in adapting to and thriving in the digital age. It is considered essential reading for executives aiming to navigate and leverage the complexities of digital transformation effectively.
Book Details
INFORMATION
ISBN: 9781625272478
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 14 October 2014
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 155.0mm
Height: 234.0mm
Weight: 524g
Pages: 256
About the Author
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007).
Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting's Digital Transformation program. He has more than twenty-five years' experience in strategy, internet economics, globalization, and business transformation for large corporations.
Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard's Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the "100 Most Influential People in IT." He was also named one of the fifty most influential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).
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