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Marketing Kit for Dummies
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Format: Multiple-component retail product, part(s) enclosed
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The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The forms, letters, and other tools included in Marketing Kit for Dummies, 3rd Edition, enable readers to start a successful marketing programme from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Details
INFORMATION
ISBN: 9780470401156
Publisher: John Wiley & Sons Inc
Format: Multiple-component retail product, part(s) enclosed
Date Published: 27 January 2009
Country: United States
Imprint: For Dummies
Edition: 3rd edition
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 185.0mm
Height: 229.0mm
Weight: 726g
Pages: 384
About the Author
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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