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Public relations democracy
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Format: Paperback / softback
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Ideal for social science students and those interested in media studies, political communication, and the evolving dynamics between public relations and the democratic process.
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See moreAeron Davis is the first to offer a general overview of therise and impact of professional public relations in Britain, stepping beyondthe status quo of 'spin doctors' and elections by also exploring the publicrelations activities of the corporate sector, the City, pressure groups, andthe trade union movement.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process.
Over the last two decades, the PR industry has expanded more than eleven-fold. A diverse range of organisations, from political parties and pressure groups to churches and charities, have attempted to use it as a means of achieving specific ends.
At the same time, news journalists, under increasing pressure to raise output, have come to rely more and more on this public relations supply.
In an era of media-conscious decision-making, public relations has further transformed the media's role in the democratic process.
Book Details
INFORMATION
ISBN: 9780719060694
Publisher: Manchester University Press
Format: Paperback / softback
Date Published: 31 January 2002
Country: United Kingdom
Imprint: Manchester University Press
Audience: Tertiary education
DIMENSIONS
Spine width: 13.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 345g
Pages: 240
About the Author
Aeron Davis is Lecturer in Sociology at City University, London.
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