Promotional Cultures

Name: Promotional Cultures
Brand: Unknown
SKU: 9780745639833
Price: 97.0 NZD
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The Rise and Spread of Advertising, Public Relations, Marketing and Branding

By Aeron Davis

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( 17 ratings, 1 reviews)

Summary

In the twenty-first century, promotion permeates all aspects of life, making everything promotable—from everyday goods to ideas and cultures. Promotional Cultures by Aeron Davis explores the evolution of advertising, public relations, branding, marketing, and lobbying, revealing how these forces have reshaped commodities, celebrities, politics, markets, and civil society. Through historical accounts, social theory, and case studies including haute couture fashion, Apple Inc., Hollywood films, and political campaigns, this book offers a comprehensive understanding of the role and impact of promotional culture today.
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Format: Paperback / softback

$97⁰⁰

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Promotional Cultures

$97⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students and scholars of media and culture, sociology, politics, anthropology, and social and industrial history seeking an insightful and critical analysis of promotional culture.

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Description

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organisations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

David Miller, University of Bath: ‘An erudite and thoughtful account of promotional culture with a sharp critical edge, the best single account I have seen.’
Gerald Sussman, Portland State University: ‘Provides grounding in theories and debates on promotional industries in the digital age and their role in capitalist commodification.’

Book Details

INFORMATION

ISBN: 9780745639833

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 31 May 2013

Country: United Kingdom

Imprint: Polity Press

Audience: Tertiary education

DIMENSIONS

Spine width: 19.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 417g

Pages: 216

Collections

Aeron Davis Education & Reference Non-Fiction

About the Author

Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).

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