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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth
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( 4,030 ratings, 168 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Startup Way by Eric Ries explores how entrepreneurial principles can transform businesses, emphasising innovation and adaptability. It delves into applying startup methodologies in established organisations to drive growth, efficiency, and success. The book guides readers on integrating startup thinking into all aspects of a business, fostering a culture of continuous improvement.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're fascinated by innovation and how large companies can embrace the entrepreneurial spirit often found in startups, you might enjoy this book. It offers insights into applying startup principles to drive growth and enhance efficiency in established organisations. Excellent for business leaders, managers, and anyone interested in transformative business practices.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The long-awaited follow-up to bestselling business bible The Lean Startup—taking the startup revolution to all organisations.

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing, and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management—a comprehensive approach that kick-starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers, and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The book by Eric Ries is praised for offering a compelling framework for entrepreneurial management, emphasising continuous transformation and innovation at scale. Notable business leaders commend it as essential reading in today's rapidly changing business landscape, highlighting its practicality for both large and small companies. The book is lauded for providing valuable insights and methods to foster entrepreneurial thinking, with real-world case studies illustrating its principles.

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Book Details

INFORMATION

ISBN: 9780241197264

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 17 October 2017

Country: United Kingdom

Imprint: Portfolio Penguin

Audience: General / adult

DIMENSIONS

Spine width: 29.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 481g

Pages: 400

About the Author

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

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