Winning New Business For Dummies
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Winning New Business For Dummies
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See moreWin more new business today New business is the lifeblood of every company and this book expertly guides you through the process of securing more than your fair share of it.
Win more new business today
New business is the lifeblood of every company – and Winning New Business For Dummies expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk, and closing more deals in no time!
Inside...
- Know your subject
- Be an active listener
- Make a great first impression
- Present solutions
- Stay on-brand and on-message
- Prospect effectively
- Overcome objections
- Structure the deal
Book Details
INFORMATION
ISBN: 9781119274162
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 17 February 2017
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 183.0mm
Height: 231.0mm
Weight: 658g
Pages: 360
About the Author
Stewart Stuchbury is a creative agency and SME new business consultant. He developed the TLG (Targeted Lead Generation) new business methodology that has been at the forefront of creative services new business for almost 20 years. He believes that the only real new business opportunities are those that are well qualified from the beginning.
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