Web3 Marketing

Name: Web3 Marketing
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SKU: 9781394171958
Price: 52.99 NZD
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A Handbook for the Next Internet Revolution

By Amanda Cassatt

Summary

Web3 Marketing by Amanda Cassatt explores the transformative potential of Web3 technology in shaping the future of marketing. It provides insights into emerging strategies and tools that leverage decentralised systems, creating new opportunities for engagement and value exchange. Aimed at entrepreneurs and marketers, the book offers practical guidance on navigating this evolving digital landscape.
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Format: Hardback

$52⁹⁹

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Web3 Marketing

$52⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on exploring innovative business strategies within the rapidly evolving Web3 environment. It delves into decentralised technologies and their potential to revolutionise marketing practices, offering insights for entrepreneurs eager to adapt and thrive in this new digital landscape.

Description

THE ESSENTIAL WEB3 MARKETING BOOK

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Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organising value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belong to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin, Amanda Cassatt is in a unique position to tell this story and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community.

This book is a must-read for professionals at any level in their Web3 careers — already working or investing in Web3, exploring what it means for their business, or considering a jump into something new — and for anyone who wants to understand the next internet revolution.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Amanda Cassatt's Web3 Marketing is praised for its insightful guidance on navigating the emerging world of Web3 and blockchain technologies. The book provides an accessible introduction for both students and professionals, regardless of technical background, detailing the evolution of Bitcoin and Ethereum while offering actionable advice for marketers. Cassatt's expertise and her role as an early advocate for Web3 shine through as she articulates the significance of decentralisation for digital identity and consumer marketing in a compelling manner.

Book Details

INFORMATION

ISBN: 9781394171958

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 20 June 2023

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 25.0mm

Width: 155.0mm

Height: 231.0mm

Weight: 408g

Pages: 240

Collections

Amanda Cassatt Business & Entrepreneurship Non-Fiction

About the Author

AMANDA CASSATT is the Founder and CEO of Serotonin, the world’s leading Web3 marketing firm and product studio. She was the Chief Marketing Officer for ConsenSys between 2016 and 2019, bringing Ethereum to market and helping to grow it into one of the largest and most robust blockchain ecosystems. She regularly speaks at global events and is featured in news outlets around the world.