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Vintage Advertising

An A to Z
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Vintage Advertising by Julie Anne Lambert delves into the fascinating world of advertising's early development through historical perspectives. It explores iconic advertisements, examining their cultural and scientific impacts while showcasing the artistry and creativity used to captivate audiences. The book presents a unique glimpse into how advertising has influenced consumer behaviour and societal norms over time.
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Format: Paperback / softback
$4999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you have a keen interest in the evolution of advertising and how it reflects societal changes in the context of science and nature. It provides a fascinating exploration of historical adverts, showcasing the artistic and cultural narratives behind them.

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Vintage Advertising

A fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family?

Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Book Details

INFORMATION

ISBN: 9781851245406

Publisher: Bodleian Library

Format: Paperback / softback

Date Published: 03 April 2020

Country: United Kingdom

Imprint: Bodleian Library

Illustration: 109 Illustrations, color

Audience: General / adult

DIMENSIONS

Width: 196.0mm

Height: 196.0mm

Weight: 490g

Pages: 144

About the Author

Julie Anne Lambert is Librarian of the John Johnson Collection of Printed Ephemera at the Bodleian Libraries.

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