Veracruz All Natural
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A new take on Mexican-American cooking rooted in the fresh produce of coastal Veracruz, this is a deeply personal book from the immigrant sisters who founded the Veracruz All Natural restaurants in Austin, which enjoys a nation-wide cult following of people who want to make their recipes.
A new take on Mexican American cooking rooted in the fresh produce of coastal Veracruz, this is a deeply personal book from the immigrant sisters who founded the Veracruz All Natural restaurants in Austin, which enjoys a nationwide cult following of people who want to make their recipes.
Reyna and Maritza Vazquez grew up in Veracruz, Mexico. A rural coastal region, it is famous for its colourful, healthful cuisine. In Veracruz, cooking with red meat is rare, and local dishes are vegetable-forward, with proteins like fish, shellfish, chicken, and eggs. Such are the one hundred recipes in Veracruz All Natural, inspired mostly by the home cooking with which the women grew up, along with easy favourites from their restaurants.
Throughout, Reyna and Maritza tell the story of their food, which, in turn, is their story: In 2008, they walked across the Mexican-US border. They made their way to Austin, Texas, where they sold roadside ices. With their first profit, they opened a humble food truck, and then a few more. Now, they have a fleet, plus a restaurant, La Fonda. It won a Michelin Gourmand Award last year. They are local heroes with a national story, beloved for their unparalleled food, of course, but also for their generosity, grit, and openness about their immigrant story.
Beautifully photographed in Austin, the recipes include:
- El Breakfast Taco
- Chicken and Vegetable Stew (Puchero de Pollo y Verduras)
- Shrimp and Scallop Aguachile (Aguachile de Camarรณn y Callo)
- Veracruz-Style Snapper (Huachinango a la Veracruzana)
- Achiote and Citrus-Braised Pork (Cochinita Pibil)
- Whole-Wheat Conchas (Conchas Integrales)
- Cantaloupe-Seed Horchata (Horchata de Semilla de Melรณn)
Veracruz All Natural is a love letter to the authorsโ Mexican roots and their American home. It is a testament to sisterhood and the power of food to make people feel more alike than different.
Book Details
INFORMATION
ISBN: 9781668050354
Publisher: Simon & Schuster
Format: Hardback
Date Published: 18 June 2026
Country: United States
Imprint: Simon Element
Illustration: 4-C photos t-o; 4-C endpapers
Audience: General / adult
DIMENSIONS
Spine width: 17.0mm
Width: 187.0mm
Height: 232.0mm
Weight: 562g
Pages: 272
About the Author
Reyna and Maritza Vazquez, sisters, founded Veracruz All Natural in 2010 with a ramshackle taco truck in East Austin. Today, they have seven outposts throughout the city and a restaurant, La Fonda, which won a Michelin Bib Gourmand last year. They are beloved in Austin for their food and their community leadership. They are nationally renowned for serving some of the best Mexican American food in the country. Born in Veracruz, Mexico, they cooked alongside their mother and grandmother, who exalted fresh fish and produce and bold flavors. In 2008, shortly after crossing the Mexico-Texas border, they put everything they had into a tiny trailer out of which they sold snow cones and smoothies. Two years later, their upgraded truck was turning headsโand taste budsโacross the city. The Vaquez sisters have been featured inย The New York Times, theย Los Angeles Times, Food Network, and more.ย ย
Maritza and Reyna Vazquez, sisters, founded Veracruz All Natural in 2010 with a ramshackle taco truck in East Austin. Today, they have seven outposts throughout the city and a restaurant, La Fonda, which won a Michelin Bib Gourmand last year. They are beloved in Austin for their food and their community leadership. They are nationally renowned for serving some of the best Mexican American food in the country. Born in Veracruz, Mexico, they cooked alongside their mother and grandmother, who exalted fresh fish and produce and bold flavors. In 2008, shortly after crossing the Mexico-Texas border, they put everything they had into a tiny trailer out of which they sold snow cones and smoothies. Two years later, their upgraded truck was turning headsโand taste budsโacross the city. The Vaquez sisters have been featured inย The New York Times, theย Los Angeles Times, Food Network, and more.
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