Vegemite

Name: Vegemite
Brand: Allen & Unwin
SKU: 9781922616630
Price: 37.99 NZD
Availability: InStock

The true story of the man who invented an Australian icon

By Jamie Callister

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Summary

Vegemite by Jamie Callister explores the fascinating history of Australia's iconic spread, tracing its origins and development. It delves into the cultural significance of Vegemite and examines its impact on Australian identity. Through personal stories and historical insights, the biography offers an engaging look at how this beloved spread became a national staple.
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Format: Paperback / softback

$37⁹⁹

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Vegemite

$37⁹⁹

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If you find joy in uncovering the history and cultural impact of iconic products, this book offers a fascinating glimpse into the creation and legacy of a beloved Australian staple. Rich in anecdotal charm and personal insights, it reveals the story and innovation behind a spread that's found its way onto breakfast tables across the nation.

Published to coincide with Vegemite's 100th anniversary, the fascinating true story of the man who invented Australia's most enduring cultural icon, fully revised and updated.

Description

'An amazing yarn' Sydney Morning Herald

Today Vegemite is recognised around the world, but when the salty black paste was first produced in 1923, the public wasn't interested. In fact, it took another 15 years and a world war before we embraced it.

Vegemite shares the fascinating tale of Cyril Callister, the man who invented what would become Australia's most beloved consumer product, along with the story of its rocky road to acceptance. Spanning the Gold Rush, the Depression, and two world wars, it opens a window on the evolution of modern Australia.

Published to coincide with Vegemite's 100th anniversary, this revised edition features a collection of photographs, a new introduction, and an epilogue that shares the little-known story of how Vegemite returned to Australian hands in 2017.

Vegemite is a great Australian story of overcoming the odds, and of how extraordinary things can happen to (almost) ordinary people.

Book Details

INFORMATION

ISBN: 9781922616630

Publisher: Murdoch Books

Format: Paperback / softback

Date Published: 02 May 2023

Country: Australia

Imprint: Murdoch Books

Audience: General / adult

DIMENSIONS

Width: 153.0mm

Height: 234.0mm

Weight: 285g

Pages: 232

Collections

Biography & Memoir Cook Books & Recipes Cooking & Food Jamie Callister Non-Fiction

About the Author

Jamie Callister went to school and university in Melbourne before travelling and working around Australia and overseas. On his return he moved to Queensland where he worked in television media, advertising and the building industry. More recently he has taught English as a second language. Jamie has three adult children and lives in south-east Queensland with his wife Libby, a journalist. He is currently finishing his second book.

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The Man Who Invented Vegemite

By Jamie Callister

Paperback

$32⁹⁹

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