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Unleash Different

Achieving Success Through Disability
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( 28 ratings, 7 reviews)
Format: Hardback
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If you discovered a new market comprising 53% of the world's population, would you act to invest in it?

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If you discovered a new market comprising 53% of the world’s population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand:
  • how taking a charity-oriented approach to people with disabilities has failed,
  • what action is required to capitalise on the world’s biggest emerging market, and
  • how their organisations can grow revenue and cut costs by attracting people with disabilities as customers and talent.
Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.

Book Details

INFORMATION

ISBN: 9781770414488

Publisher: ECW Press,Canada

Format: Hardback

Date Published: 04 September 2018

Country: Canada

Imprint: ECW Press,Canada

Edition: No Edition

Audience: General / adult

DIMENSIONS

Width: 164.0mm

Height: 236.0mm

Weight: 250g

Pages: 260

About the Author

Rich Donovan is Founder/CEO of The Return on Disability Group and is an expert on the convergence of disability and corporate profitability. He has been named one of the Top 50 Most Influential People with Disabilities in the world. Rich holds an MBA from Columbia Business School. Rich lives in Toronto, and is an avid sailor and proud parent of his son, Maverick, along with his wife, Jenn. Rich also happens to have cerebral palsy.

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