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Unleash Different
Achieving Success Through Disability
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Check link for latest rating. ( 28 ratings, 7 reviews)Format: Hardback
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If you discovered a new market comprising 53% of the world's population, would you act to invest in it?
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Description
If you discovered a new market comprising 53% of the world’s population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.
Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.
Business managers will come to understand:
- how taking a charity-oriented approach to people with disabilities has failed,
- what action is required to capitalise on the world’s biggest emerging market, and
- how their organisations can grow revenue and cut costs by attracting people with disabilities as customers and talent.
Book Details
INFORMATION
ISBN: 9781770414488
Publisher: ECW Press,Canada
Format: Hardback
Date Published: 04 September 2018
Country: Canada
Imprint: ECW Press,Canada
Edition: No Edition
Audience: General / adult
DIMENSIONS
Width: 164.0mm
Height: 236.0mm
Weight: 250g
Pages: 260
Collections
About the Author
Rich Donovan is Founder/CEO of The Return on Disability Group and is an expert on the convergence of disability and corporate profitability. He has been named one of the Top 50 Most Influential People with Disabilities in the world. Rich holds an MBA from Columbia Business School. Rich lives in Toronto, and is an avid sailor and proud parent of his son, Maverick, along with his wife, Jenn. Rich also happens to have cerebral palsy.
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