The Whisper Way

Part fable, part game-changing guide, this is the book for women looking to turn their lifestyle businesses into sellable assets, close the exit gap, and ensure they earn as much as their male counterparts—if not more.

On average, companies controlled by men still earn twice the amount that female-owned businesses do. Despite growing opportunities for women-owned businesses to thrive, they still deliver consistently less revenue and profit compared to their male-owned counterparts. And when it comes to selling a business, even highly successful women entrepreneurs are settling for less.

Carrie Kerpen aims to change that with her simple yet revolutionary process of starting, scaling, and selling for success. The Whisper Way brings her proven method to life. You’ll meet business maven Ramona and seven of her protégées as she walks them through her seven-step plan to turn their businesses into saleable assets. Along the way, readers will find:

• Actionable advice from Carrie’s own eight-figure exit
• Leadership lessons from women who have sold their businesses for substantial profits
• Effective evaluations to assess your own company
• Tried-and-true tips and tools for improving your business
• Implementation guidelines for using Carrie’s methodology in your own business

Women are fighting to close the wage gap... and The Whisper Way provides concrete steps that business owners can take to close the exit gap. Whether you are beginning your business, finally creating capital, or approaching a time where you are considering cashing in, The Whisper Way will open your eyes, entertain you, and provide you with a practical and profitable path from starting to scale, right through success and sale.