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The Tipping Point

How Little Things Can Make a Difference
By Malcolm Gladwell
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Tipping Point introduces the theory that small, seemingly trivial changes can dramatically increase the popularity of ideas and products. Malcolm Gladwell explores how minor adjustments in an individual's environment can trigger significant shifts in group behaviour, revealing the dynamics behind social epidemics.
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Format: Paperback / softback
$5600

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This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for readers interested in business, entrepreneurship, marketing, and social psychology.

Book Hero thinking about your next read

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behaviour.

Book Details

INFORMATION

ISBN: 9780316346627

Publisher: Little, Brown & Company

Format: Paperback / softback

Date Published: 07 January 2002

Country: United States

Imprint: Back Bay Books

Audience: General / adult, Professional and scholarly

DIMENSIONS

Weight: 0g

Pages: 301

Collections

Business & Entrepreneurship Education & Reference Malcolm Gladwell Non-Fiction

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

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