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The Social Media Bible
Tactics, Tools, and Strategies for Business Success
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The Social Media Bible
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for marketing professionals, business owners, non-profit leaders, and anyone interested in mastering contemporary social media marketing tools and techniques.
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See moreThe go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with powerful messages and efficiency.
This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
Updates and changes include:
- Updates and changes to Google's search engine algorithms
- More information on plug-ins, widgets, apps, and integration
- Updates on Twitter and Yammer and new information on Google+
- The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Book Details
INFORMATION
ISBN: 9781118269749
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 27 April 2012
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 33.0mm
Width: 185.0mm
Height: 234.0mm
Weight: 1066g
Pages: 640
About the Author
Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.
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