The Social Media Bible

Name: The Social Media Bible
Brand: Unknown
SKU: 9781118269749
Price: 56.99 NZD
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Tactics, Tools, and Strategies for Business Success

By Lon Safko

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Summary

The Social Media Bible is an extensive guide for corporate, small business, and non-profit marketers seeking to harness the power of social media. This updated third edition covers over 700 pages of strategies and practical advice, including the latest technology updates for platforms like iPad, Foursquare, Twitter, Yammer, and Google+. Readers will find new case studies and company profiles showcasing successful social media marketing implementations, as well as detailed information on Google's search algorithm changes, plug-ins, widgets, apps, and mobile marketing.
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Format: Paperback / softback

$56⁹⁹

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The Social Media Bible

$56⁹⁹

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Ideal for marketing professionals, business owners, non-profit leaders, and anyone interested in mastering contemporary social media marketing tools and techniques.

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

Description

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with powerful messages and efficiency.

This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

Updates and changes include:

Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Book Details

INFORMATION

ISBN: 9781118269749

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 27 April 2012

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 3rd edition

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 33.0mm

Width: 185.0mm

Height: 234.0mm

Weight: 1066g

Pages: 640

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Lon Safko Marketing & Sales Non-Fiction

About the Author

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.