The Power of Persuasion – Becoming a Merchant in the Eighteenth Century

Name: The Power of Persuasion – Becoming a Merchant in the Eighteenth Century
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SKU: 9783837656527
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By Lucas Haasis

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Summary

The Power of Persuasion – Becoming a Merchant in the Eighteenth Century by Lucas Haasis delves into the intricacies of becoming a successful merchant during the eighteenth century. It explores how persuasion and negotiation shaped the commercial landscape of the time, highlighting the skills and strategies that played crucial roles in trade development. Readers will gain insight into the vibrant economic and social transformations of the period, providing a fascinating look at the life and challenges faced by merchants of the era.
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Format: Paperback / softback

$142⁹⁹

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are fascinated by the art of persuasion and how it shaped commerce in the eighteenth century. It provides a detailed exploration of the strategies and skills merchants used to thrive during this period, ideal for history enthusiasts and those interested in the evolution of trade and communication.

The Power of Persuasion – Becoming a Merchant in the Eighteenth Century

A vivid praxeological microhistory of the establishment phase of an 18th-century wholesale merchant and his letters.

Description

Lucas Haasis found a time capsule: a complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens, who lived in 18th century Hamburg. Luetkens travelled to France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.

Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

The Power of Persuasion – Becoming a Merchant in the Eighteenth Century provides a fascinating insight into the art of persuasion and the intricacies of 18th-century commerce.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Power of Persuasion by Lucas Haasis is praised for offering a profound and reflective method in exploring eighteenth-century merchant correspondence, showcasing its significant contribution to media history. The book successfully bridges original archival materials with the broader commercial culture of the time, providing an insightful perspective into the challenges faced by merchants. While its unique approach may not resonate with everyone, its archival insights are considered a valuable addition to the fields of business, economic, and maritime history.

Book Details

INFORMATION

ISBN: 9783837656527

Publisher: Transcript Verlag

Format: Paperback / softback

Date Published: 28 April 2023

Country: Germany

Imprint: Transcript Verlag

Audience: Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 147.0mm

Height: 226.0mm

Weight: 666g

Pages: 600

Collections

European History Global History History & Military Lucas Haasis Non-Fiction

About the Author

Lucas Haasis, born in 1985, is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky Universität Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.