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The Library Marketing Toolkit
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The Library Marketing Toolkit
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Ideal for library staff, information professionals, and LIS students globally who seek to develop or enhance their marketing skills to promote libraries and information services across diverse settings.
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See moreA guide that offers coverage of various elements of library marketing and branding for different sectors including archives and academic, public and special libraries. It is suitable for those who are involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
The Library Marketing Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders, and society as a whole.
This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public, and special libraries. It provides innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice, offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand), and Rebecca Jones (Canada). It also features institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore, and the State Library of New South Wales.
The key topics covered in the text are:
- Seven key concepts for marketing libraries
- Strategic marketing
- The library brand
- Marketing and the library building
- An introduction to marketing online
- Marketing with social media
- Marketing with new technologies
- Marketing and people
- Internal marketing
- Library advocacy as marketing
- Marketing Special Collections and archives
Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public, or special library, or in archives or records management. Itβs also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Book Details
INFORMATION
ISBN: 9781856048064
Publisher: Facet Publishing
Format: Paperback / softback
Date Published: 23 June 2012
Country: United Kingdom
Imprint: Facet Publishing
Audience: Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 156.0mm
Height: 232.0mm
Weight: 172g
Pages: 240
About the Author
Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon.
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