The Lean Product Playbook

Name: The Lean Product Playbook
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SKU: 9781118960875
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How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

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Summary

The Lean Product Playbook by Dan Olsen is a guidebook for entrepreneurs and product managers aiming to innovate and build successful products. It provides a step-by-step framework for implementing lean startup principles in product development, focusing on understanding customer needs, creating a strong value proposition, and using iterative testing to refine ideas before scaling. Emphasising practical advice, the book helps readers minimise risk and maximise product-market fit.
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Format: Hardback

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The Lean Product Playbook

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're an entrepreneur or product manager looking to develop successful products with a lean approach. It's great for those who appreciate practical guidance, detailed frameworks, and real-world examples to enhance their product development process.

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail.

Description

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Book Details

INFORMATION

ISBN: 9781118960875

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 10 July 2015

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 31.0mm

Width: 158.0mm

Height: 231.0mm

Weight: 544g

Pages: 336

Collections

Business & Entrepreneurship Business Leadership & Management Dan Olsen Non-Fiction

About the Author

DAN OLSEN is an entrepreneur, consultant, and Lean product expert. He works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan's clients include Facebook, Box, Hightail, Medallia, Financial Engines, and One Medical Group.

At Intuit, Dan led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

A frequent speaker at business and technology events, Dan lives in Silicon Valley where he hosts the Lean Product Meetup.

For more information visit www.leanproductplaybook.com