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The FVS Atlas
Flexible Visual Systems from (almost) all over the world
Brief Description
Explore the ever-evolving landscape of brand identity design with The FVS Atlas - Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject, Flexible Visual Systems - The Design Manual for Contemporary Visual...
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The FVS Atlas
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Description
Explore the ever-evolving landscape of brand identity design with The FVS Atlas - Flexible Visual Systems from (Almost) All Over the World.
Serving as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject, Flexible Visual Systems - The Design Manual for Contemporary Visual Identities, this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework.
Brought to you by TwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q&A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media, helping brands resonate better with their customers and stand out from the crowd.
Book Details
INFORMATION
ISBN: 9789887684596
Publisher: Viction Workshop Ltd
Format: Paperback / softback
Date Published: 05 June 2025
Country: Hong Kong
Imprint: Viction Workshop Ltd
Contributors:
- Edited by TwoPoints.Net
Audience: General / adult
DIMENSIONS
Width: 190.0mm
Height: 250.0mm
Weight: 1020g
Pages: 288
Collections
About the Author
Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.
https://victionary.com/pages/about-us
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