Tell to Win

Name: Tell to Win
Brand: Allen & Unwin
SKU: 9781846685576
Price: 32.99 NZD
Availability: InStock

Connect, Persuade and Triumph with the Hidden Power of Story

By Peter Guber

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3.82

( 1,745 ratings, 145 reviews)

Summary

In Tell to Win, Peter Guber reveals how purposeful storytelling can inspire action and persuade others to support your vision. Drawing on his vast experience as an entertainment executive and lessons from figures like Nelson Mandela and Steven Spielberg, Guber provides practical principles for crafting compelling stories that go beyond data and slides. The book explains how to engage audiences deeply, use technology to foster commitment, and transform passive listeners into advocates.
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Format: Paperback / softback

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Tell to Win

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for professionals, entrepreneurs, leaders, and anyone seeking to enhance their influence through storytelling in business and personal development contexts.

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.

Description

Stories have always had the power to move, but it has only recently become clear that purposeful stories—those created with a specific mission in mind—are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals—whatever you do in life, you need to be able to tell a good story.

In Tell to Win, Guber explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment.

Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver, and own a story that is capable of turning others into viral advocates for your goal.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

President Bill Clinton notes that Guber shows storytelling as the key to persuasion and motivation. Financial Times praises the book as both a business guide and entertaining memoir, rich with examples. Actor George Clooney calls it a manual for success emphasising the importance of a good story. Daniel Pink highlights it as the ultimate guide to harnessing narrative power for career and business growth.

Book Details

INFORMATION

ISBN: 9781846685576

Publisher: Profile Books Ltd

Format: Paperback / softback

Date Published: 02 August 2012

Country: United Kingdom

Imprint: Profile Books Ltd

Edition: Main

Audience: General / adult

DIMENSIONS

Spine width: 22.0mm

Width: 128.0mm

Height: 196.0mm

Weight: 200g

Pages: 272

Collections

Career Development Mindset & Self Help New Year, New You Non-Fiction Peter Guber Self-Help & Personal Development

About the Author

Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group, behind the recently Oscar nominated The Kids Are All Right. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber oversees one of the largest combinations of professional baseball teams and venues nationwide, is also a professor at UCLA and a contributor to Harvard Business Review.