Super Deciders

Dramatically improve the decisions you make every day using insights from the latest neuroscience

We make hundreds of decisions daily, from small ones—such as what to wear today and how to drive to work—to big ones, such as company strategy and whether to launch a restructuring programme that may impact thousands of people. In business, studies suggest that company executives spend 40% of their time making decisions, and the effectiveness of their decisions largely drives the results of the companies they lead.

In Super Deciders: The Science and Practice of Making Decisions in Dynamic and Uncertain Times, a team of renowned researchers and business advisors deliver an application of the latest advances in neuroscience to effectively making the most difficult decisions—those we make in dynamic environments, in situations of uncertainty when we need to predict outcomes, where relevant information is missing, time is scarce, and the environment is constantly changing.

The book is written in three parts. In the first part, it offers a practical framework for making effective decisions under uncertainty. In the second part, it discusses approaches to effectively implement those decisions, managing change at every level from the individual to the organisational. Finally, it develops suggestions on how leaders can diagnose and improve—in themselves and in the people they lead—the cognitive abilities relevant to decision-making.

You’ll also find:

• An enlightening business narrative detailing the journey of a fictional leader of an international travel operator named Inuk.
• Six cases that put you into real-life situations of making difficult decisions and help you assess your decision-making effectiveness.
• An accessible and fun introduction to the neuroscience of decision-making.

Ideal for managers, executives, directors, and other business leaders, Super Deciders is the can’t-miss decision-making playbook that you’ve been waiting for.