Pre-order
1
of
1
Sugar Coated
Unboxing the Hidden Forces Shaping America's Favorite Breakfast Food
Brief Description
Pioneering scholar Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics. If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything...
Read More
Format: Hardback
$5699
Unit price
/
Unavailable
Pre-order
Releases
29th
September 2026
(Approx. Date)
Pre-order "Sugar Coated" now to secure your copy from our first shipment
Found a better price? Request a price match
Sugar Coated
$5699
Unit price
/
Unavailable
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Pioneering scholar Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics.
If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package.
Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations.
Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.
Series: California Studies in Food and Culture
View all-
Yerba Mate
Like coffee or tea, yerba mate is one of the world's most beloved caffeinated beverages. Once dubbed a "devil's drink" by Spanish missionaries in South America only to be later hailed by capitalists and politicians as "green gold," it has a long and storied history. And no country consumes and celebrates yerba mate quite like Argentina. Yerba Mate is the...Paperback$5699Unit price /UnavailableAvailableShips in 3-4 weeks -
Cuisine and Empire
Rachel Laudan tells the remarkable story of the rise and fall of the world's great cuisines—from the mastery of grain cooking some twenty thousand years ago, to the present—in this superbly researched book. Probing beneath the apparent confusion of dozens of cuisines to reveal the underlying simplicity of the culinary family tree, she shows how periodic seismic shifts in "culinary...Paperback$5699Unit price /UnavailableAvailableShips in 3-4 weeks -
The Pierogi Problem
The culinary landscape of Poland is significantly changing, reshaped by a new generation of food producers, chefs, and media personalities. The Pierogi Problem examines people's networks, places, material culture, and media to explain how Polish tastemakers embrace context-specific strategies to localise discourses, practices, and values amid an increasingly globalised food culture. The decades following the end of Poland's socialist regime...Paperback$5699Unit price /UnavailableAvailableShips in 3-4 weeks -
Nile Nightshade
A cultural and culinary history of modern Egypt through the nation's beloved tomato. By the end of the twentieth century, the tomato—indigenous to the Americas—had become Egypt's top horticultural crop and a staple of Egyptian cuisine. The tomato brought together domestic consumers, cookbook readers, and home cooks through a shared culinary culture that sometimes transcended differences of class, region, gender,...Paperback$5299Unit price /UnavailableAvailableShips in 3-4 weeks -
A History of Cookbooks
A History of Cookbooks provides a sweeping literary and historical overview of the cookbook genre, exploring its development as a part of food culture beginning in the Late Middle Ages. Studying cookbooks from various Western cultures and languages, Henry Notaker traces the transformation of recipes from brief notes with ingredients into detailed recipes with a specific structure, grammar, and vocabulary....Hardback$7599Unit price /UnavailableAvailableShips in 3-4 weeks -
A History of Cookbooks
A History of Cookbooks provides a sweeping literary and historical overview of the cookbook genre, exploring its development as a part of food culture beginning in the Late Middle Ages. Studying cookbooks from various Western cultures and languages, Henry Notaker traces the transformation of recipes from brief notes with ingredients into detailed recipes with a specific structure, grammar, and vocabulary....Paperback$5099Unit price /UnavailableAvailableShips in 3-4 weeks -
Cumin, Camels, and Caravans
Gary Paul Nabhan takes the reader on a vivid and far-ranging journey across time and space in this fascinating look at the relationship between the spice trade and culinary imperialism. Drawing on his own family's history as spice traders, as well as travel narratives, historical accounts, and his expertise as an ethnobotanist, Nabhan describes the critical roles that Semitic peoples...Hardback$8400Unit price /UnavailableAvailableShips in 2-3 weeks -
Encyclopedia of Pasta
Spaghetti, gnocchi, tagliatellea, ravioli, vincisgrassi, strascinati—pasta in its myriad forms has been a staple of the Mediterranean diet longer than bread. This beautiful volume is the first book to provide a complete history of pasta in Italy, telling its long story via the extravagant variety of shapes it takes and the even greater abundance of names by which it is...Paperback$5099Unit price /UnavailableAvailableShips in 3-4 weeks -
The Kingdom of Rye
Celebrated food scholar Darra Goldstein takes readers on a vivid tour of history and culture through Russian cuisine. The Kingdom of Rye unearths the foods and flavours of the Russian land. Preeminent food studies scholar Darra Goldstein offers readers a concise, engaging, and gorgeously crafted story of Russian cuisine and culture. This story demonstrates how national identity is revealed through...Hardback$4799Unit price /UnavailableAvailableShips in 3-4 weeks -
The Kingdom of Rye
Celebrated food scholar Darra Goldstein takes readers on a vivid tour of history and culture through Russian cuisine. The Kingdom of Rye unearths the foods and flavours of the Russian land. Preeminent food studies scholar Darra Goldstein offers readers a concise, engaging, and gorgeously crafted story of Russian cuisine and culture. This story demonstrates how national identity is revealed through...Paperback$4799Unit price /UnavailableAvailableShips in 3-4 weeks -
Yerba Mate
Like coffee or tea, yerba mate is one of the world's most beloved caffeinated beverages. Once dubbed a "devil's drink" by Spanish missionaries in South America only to be later hailed by capitalists and politicians as "green gold," it has a long and storied history. And no country consumes and celebrates yerba mate quite like Argentina. Yerba Mate is the...Hardback$18099Unit price /UnavailableAvailableShips in 3-4 weeks -
The Untold History of Ramen
A rich, salty, and steaming bowl of noodle soup, ramen has become an international symbol of the cultural prowess of Japanese cuisine. In this highly original account of geopolitics and industrialisation in Japan, George Solt traces the meteoric rise of ramen from humble fuel for the working poor to international icon of Japanese culture. Ramen's popularity can be attributed to...Paperback$6699Unit price /UnavailableAvailableShips in 3-4 weeks
Book Details
INFORMATION
ISBN: 9780520421271
Publisher: University of California Press
Format: Hardback
Date Published: 08 September 2026
Country: United States
Imprint: University of California Press
Illustration: 44 color illustrations
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 0g
Pages: 304
About the Author
Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University and author of many books about the politics of food, nutrition, health, and the environment.
Lisa Sutherland is Interim President at Jacksonville University and former Vice President of Nutrition at Kellogg Company.
Also by Marion Nestle
View all-
Food Politics
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States—enough calories to meet the needs of every man, woman, and child twice over—has...Paperback$5699Unit price /UnavailableAvailableShips in 3-4 weeks -
What to Eat Now
What to Eat Now is a clear-eyed, no-nonsense guide to the most important food questions on our plate today. How do we make informed dietary choices for ourselves, our families, and our communities? In the twenty years since Marion Nestle's groundbreaking What to Eat first came out, food has undergone a radical change. The emergence of techno foods, the growth...Hardback$8300Unit price /UnavailableAvailableShips in 2-3 weeks -
Slow Cooked
Marion Nestle reflects on her late-in-life career as a world-renowned food politics expert, public health advocate, and a founder of the field of food studies after facing decades of low expectations. In this engrossing memoir, Marion Nestle reflects on how she achieved late-in-life success as a leading advocate for healthier and more sustainable diets. Slow Cooked recounts how she built...Hardback$5699Unit price /UnavailableAvailableShips in 3-4 weeks
More from Education & Reference
View all-
Revenge of the Tipping Point
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light. What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is...Paperback$2999Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
The Body Keeps the Score
The Body Keeps the Score by Dr Bessel van der Kolk is a compelling and compassionate exploration of the deep-seated impact of trauma on the human body and mind. This groundbreaking work delves into the complex causes of trauma and paints a vivid picture of the revolutionary treatments that are enabling countless individuals to reclaim their lives filled with purpose...Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
New ReleaseThe Age Code
What if the food you eat could rewind your biological clock? 'Clear and compelling' — Chris van Tulleken 'Really interesting and insightful' — Joe Wicks 'Fascinating' — Tim Spector From the rising incidence of cancer in the under-50s to increased infertility rates, there are signs everywhere that growing numbers of us are ageing too quickly. Why? Many believe there’s one...Paperback$2999Elsewhere:$3799Unit price /UnavailableIn StockShips tomorrow -
Signed CopyNew Release"What Were You Thinking!?"
Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.In "What Were...Paperback$3299Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
New ReleaseSuicidal Empathy
The bestselling author of The Parasitic Mind shows why empathy in politics leads to civilizational collapse. What happens when a society elevates victimhood to a virtue and decides that punishment is cruel? You get the disease Dr. Gad Saad calls suicidal empathy. And the West may be terminally infected. In his new book, Suicidal Empathy, Saad unleashes a blistering critique...Paperback$3099Elsewhere:$3799Unit price /UnavailableIn StockShips tomorrow -
One Last Question, Prime Minister
From Muldoon to Luxon, untold stories from the House of Parliament Barry Soper has spent close to five decades questioning New Zealand's prime ministers.From the imposing, larger-than-life characters of Rob Muldoon and David Lange, to the golden age of Helen Clark and John Key, and the post-Covid era of Jacinda Ardern and the 'Chrises', Soper's insight and nose for a...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
New Release2027 Witch's Diary - Southern Hemisphere
From the bestselling authors of Spellcasting, which has now sold over 250,000 copies worldwide, comes the essential witchy journal to plan your days, harness magick, and connect with higher powers. Features include: 8" x 6" (8" x 12" open) Beautiful glossy gold gatefold cover Compact size, perfect to carry in your bag and keep on you throughout the day 12-month...Paperback$1999Elsewhere:$2299Unit price /UnavailableIn StockShips tomorrow -
Signed Copy
Go Hard or Go Home
From the front bench to rock bottom: Go Hard or Go Home is Kiri Allan's fearless memoir of ambition, disruption and survival in NZ politics and beyond. Kiri Allan's six-year political career spanned some of the most challenging times in recent history. Events a government might encounter once in a generation stacked up: a terrorist attack, a volcanic eruption, destructive and deadly...Paperback$3199Elsewhere:$4000Unit price /UnavailableOut 4 Aug 2026Pre-order -
New ReleaseRegime Change
From the two reporters who have covered him more closely than perhaps anyone else over the past decade comes this definitive portrait of Donald Trump in the White House and the first year of his second presidency. Based on hundreds of interviews and unprecedented reporting from deep within the administration’s most closely guarded rooms, Regime Change takes the reader into...Paperback$3299Elsewhere:$4299Unit price /UnavailableIn StockShips tomorrow -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Maori Made Easy Workbook 1/Kete 1
Maori Made Easy Workbook 1/Kete 1 by Scotty Morrison is the ultimate companion for anyone eager to learn the beautiful and complex Maori language. Whether you're starting from scratch or looking to brush up on your skills, this workbook offers a structured and engaging way to immerse yourself in te reo Maori. Designed to be accessible regardless of your starting...Paperback$2000Elsewhere:$2500Unit price /UnavailableIn StockShips tomorrow -
Strangers
The must-read memoir of the end of a marriage and the start of a personal revolution, based on the iconic Modern Love essay in the New York Times and perfect for fans of Glennon Doyle. "A beautifully written eulogy for the loss of a relationship" — Joyce Carol Oates How do we go on when a loved one betrays us?...Paperback$3299Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
