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Sufficiency in Business
The Transformative Potential of Business for Sustainability
Series: New Economies
Brief Description
Businesses want to be sustainable, but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle, and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their...
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Sufficiency in Business
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An inspirational presentation of successful real-world businesses that promote sufficiency – on the path to a sustainable economy.
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Description
Businesses want to be sustainable, but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle, and adjusting production volumes to planetary boundaries.
The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change.
They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggest future research directions.
Series: New Economies
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Doughnut Economics for Regenerative Business Design
Paperback$9199Unit price /UnavailableAvailableShips in 3-4 weeks
Book Details
INFORMATION
ISBN: 9783837669107
Publisher: Transcript Verlag
Format: Paperback / softback
Date Published: 13 May 2024
Country: Germany
Imprint: Transcript Verlag
Contributors:
- Edited by Maike Gossen
- Edited by Laura Niessen
Audience: Professional and scholarly
DIMENSIONS
Spine width: 2.0mm
Width: 15.0mm
Height: 23.0mm
Weight: 482g
Pages: 348
About the Author
Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.
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