Strategy

The development of Fredmund Malik’s strategic framework was a result of his early realisation that both business and society are experiencing one of the greatest transformations in history—a process he calls “The Great Transformation21.” One of the first to notice and address the financial and debt crisis, Malik concluded that its primary causes were neoliberalism and a misplaced focus on shareholder value. This focus caused leaders to pursue the wrong strategies, eventually resulting in one of the greatest misallocations of economic and social resources in history.

In response, Malik devised innovative strategic tools that allow the crisis to be used as a springboard for repositioning organisations and enacting structural reform—tools contained in this fully revised second edition of Strategy. Precisely addressing the complexity of strategic challenges, Malik’s comprehensive management framework helps organisations and businesses successfully navigate any economic environment. Exploring the technological innovations that have revolutionised business, Malik outlines the problems confronting companies in this novel era. He then discusses the many effective cybernetic systems for strategic navigation and the patterns of transformations to come, along with the economic dynamics that will accompany them. Strategy also lays out revolutionary new methods that allow leaders around the world to master these new strategies with precision, ease, and unprecedented speed.