Public Relations Theory

Name: Public Relations Theory
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SKU: 9780470659311
Price: 119.99 NZD
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Capabilities and Competencies

By Jae-Hwa Shin and Robert L. Heath

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Summary

Public Relations Theory by Jae-Hwa Shin and Robert L. Heath offers an insightful exploration into the foundational and evolving theories underpinning public relations as a field. The book delves into the strategic aspects of communication and relationship building between organisations and their stakeholders. By presenting both historical and contemporary perspectives, it provides a comprehensive understanding suitable for students and practitioners seeking to enhance their knowledge in business and entrepreneurship.
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Format: Paperback / softback

$119⁹⁹

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Public Relations Theory

$119⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are interested in understanding the foundational theories and practices that shape the field of public relations. It's ideal for both students and professionals who want to delve into the strategies and analytical aspects of PR, making it a valuable resource for enhancing your strategic communication skills and insights into effective reputation management.

Description

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work.

Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification, and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organisational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.

Rather than advocate in favour of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including:

An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations.
Issues management, crisis management, risk management, and conflict management with respect to public relations.
Combining theory and practice for conceptualisation and strategic execution of robust public relations programmes and campaigns.
The importance of public relations ethics to serve the public good.
How to define "the public" or "relationships" in the field of public relations.

The book closes with a discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.

This book is perfect for upper-level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

Book Details

INFORMATION

ISBN: 9780470659311

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 28 December 2020

Country: United Kingdom

Imprint: Wiley-Blackwell

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 175.0mm

Height: 252.0mm

Weight: 816g

Pages: 400

Collections

Business & Entrepreneurship Jae-Hwa Shin Marketing & Sales Non-Fiction Robert L. Heath

About the Author

JAE-HWA SHIN, PHD, is Professor in the School of Communication, University of Southern Mississippi. She is currently serving on the editorial board of Journal of Public Relations Research. She is a coauthor of Think Public Relations.

ROBERT L. HEATH, PHD, is Professor Emeritus, University of Houston. He is on editorial boards and reviews for several major journals. He most recently edited The??International Encyclopedia of Strategic Communication and The Handbook of Organizational Rhetoric and Communication.