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Product Development and Management Body of Knowledge
A Guidebook for Product Innovation Training and Certification
Brief Description
Product Development and Management Body of Knowledge Fully-updated Third Edition of the leading study resource for PDMA’s New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or...
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Product Development and Management Body of Knowledge
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"The Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Third Edition provides the body of knowledge (BoK) required by candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination."--
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Description
Product Development and Management Body of Knowledge
Fully-updated Third Edition of the leading study resource for PDMA’s New Product Development Professional certification exam
The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organisation. It is also the basis for candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination.
The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.
PDMA Body of Knowledge includes detailed coverage of topics including:
- The key factors that lead to successful product innovation management.
- The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organisation’s direction via vision, mission, values, and more.
- The role of portfolio management in selection of the right product innovation projects for an organisation.
- Description of various product innovation processes and the pros and cons of each.
- The application of tools and techniques at various stages of the design and development process.
- The application of market research throughout product innovation.
- The importance of the right culture and team development.
The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.
This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.
PDMA Body of Knowledge is an essential study resource for those studying for PDMA’s NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base.
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognised and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organisational issues, and portfolio management.
Book Details
INFORMATION
ISBN: 9781119829942
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 27 May 2024
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 28.0mm
Width: 211.0mm
Height: 269.0mm
Weight: 953g
Pages: 432
About the Author
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.
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