Outthink Yourself

You don’t rise to the level of your goals. You fall to the level of your thinking. Outthink Yourself is a candid, high-stakes blend of hard-won lessons and experience-driven strategy that reveals how mental discipline can help you reach your greatest potential.

What if the greatest obstacle standing between you and the life you want isn’t your circumstances…but the way you think?

From one of Chick-fil-A’s youngest and highest-grossing franchise Owner/Operators, Brandon J. Hurst provides a master mentorship by sharing mindset shifts and practical frameworks that helped him build and sustain success.

Whether you’re starting out in your career or ready to level up, your greatest advantage isn’t talent alone—it’s the way you think. Blending candid stories with practical leadership principles, Outthink Yourself challenges the way you approach pressure, adversity, and decision-making. Drawing from his experience leading in one of the country’s most complex business environments, Hurst shares the lessons, thinking frameworks, and advice he wishes he’d had at the beginning of his journey, including:

• The Thinking Discipline System™ for making better decisions under pressure
• Ways to navigate complexity while leading teams
• Thinking through difficult decisions with clarity
• Leading differently, no matter where you are in your career

This is not just a book about success—it’s a guide to becoming the kind of leader who can sustain it. It’s time to think through your biggest challenges, navigate complexity with confidence, and discover what becomes possible when you Outthink Yourself.