Next Level
Found a better price? Request a price match
Next Level
Latest News
Not All Toys Are For Children - Gift Ideas For Fathers Day
Toys aren't just for kids! Dads can enjoy playing with toys just as much as...
New Releases to add to your TBR this week (18th August)
Lizzy is here rounding up all the new releases of the week - Fiction, Non-Fiction,...
5 Things Lizzy Learned About Romance Writers
Lizzy went along to the New Zealand Romance Writers Convention and learned lots about why...
Book Briefing - 18th August
Here's this week's book briefing - a round up of all the news and updates...
Sarah J. Maas Reveals ACOTAR 6 & 7 Covers and Titles
Sarah J. Maas has revealed the titles and covers of the next two A Court...
See moreHow generative systems are reshaping the way games are made, how we experience them, and what this reveals about creativity itself.
How generative systems are reshaping the way games are made, how we experience them, and what this reveals about creativity itself.
How generative systems are reshaping the way games are made, how we experience them, and what this reveals about creativity itself.
In video games, creativity isn’t just seen, it’s played – from exploring endless landscapes to diving into character details and immersing ourselves in unpredictable narratives. Yet these elements are often the result of procedural generation – the creative use of algorithms to design game content. These generative systems lie behind some of the biggest hits in video game history, from genre-defying titles in the 1980s to the most famous blockbusters of today.
Next Level demystifies the techniques that are often as mysterious as their creations. Written by game designer and creative AI researcher Mike Cook, this book takes us on a tour of generative systems past and present, exploring how they work, the artistic uses they have in some of our favourite games, and how these algorithms didn’t just revolutionise how we design games – they changed how we think about creativity itself.
Book Details
INFORMATION
ISBN: 9781399423397
Publisher: Bloomsbury Publishing PLC
Format: Hardback
Date Published: 07 May 2026
Country: United Kingdom
Imprint: Bloomsbury Sigma
Illustration: Black and white illustrations throughout
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 160.0mm
Height: 236.0mm
Weight: 460g
Pages: 288
About the Author
Mike Cook is an AI researcher, game designer and writer from London, where he is a Senior Lecturer in the Department of Informatics at King’s College London. He is best-known for his research into automated game design – building AI systems that can design games from scratch. His AI systems have won numerous awards.
More from Science & Nature
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
