Neuromarketing For Dummies

Name: Neuromarketing For Dummies
Brand: Unknown
SKU: 9781118518588
Price: 40.99 NZD
Availability: InStock

By Stephen J. Genco and Andrew P. Pohlmann and Peter Steidl

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Summary

Neuromarketing For Dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl delves into the intersection of neuroscience and marketing, exploring how understanding brain science can enhance marketing strategies. It offers insights into how consumers' brains respond to marketing stimuli and provides practical guidance on applying these findings to improve business results. The book serves as an accessible resource for anyone interested in leveraging neuroscience to better understand and influence consumer behaviour.
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Format: Paperback / softback

$40⁹⁹

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Neuromarketing For Dummies

$40⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by the intersection of neuroscience and marketing. It explores how understanding the brain can transform consumer insights and enhance product appeal. Ideal for business professionals and entrepreneurs keen on leveraging cutting-edge strategies to engage consumers more effectively.

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

Description

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.

Topics include:

How neuromarketing works
Insights from the latest neuromarketing research
How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
Practical techniques to help your customers develop bonds with your products and services
The ethics of neuromarketing

Neuromarketing For Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Book Details

INFORMATION

ISBN: 9781118518588

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 26 November 2013

Country: United States

Imprint: For Dummies

Audience: General / adult

DIMENSIONS

Spine width: 23.0mm

Width: 188.0mm

Height: 234.0mm

Weight: 594g

Pages: 416

Collections

Andrew P. Pohlmann Business & Entrepreneurship Dummies Non-Fiction Peter Steidl Stephen J. Genco

About the Author

Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.