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Moments of Truth
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Format: Paperback / softback
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Moments of Truth
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
Moments of Truth by Jan Carlzon delves into the essential strategies and transformations adopted to thrive in a rapidly evolving market. Through insightful analysis and practical examples, discover how to prioritise customers and reinforce your business's success in this dynamic landscape.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Moments of Truth by Jan Carlzon is lauded as an insightful book on leadership from a CEO's perspective. It is praised for its practical and transformative approach to leadership, making it highly recommended for those interested in business and management practices.
Book Details
INFORMATION
ISBN: 9780060915803
Publisher: HarperCollins Publishers Inc
Format: Paperback / softback
Date Published: 29 March 2001
Country: United States
Imprint: Harper Business
Audience: Professional and scholarly
DIMENSIONS
Spine width: 9.0mm
Width: 135.0mm
Height: 203.0mm
Weight: 159g
Pages: 160
About the Author
Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. In 1978 he became managing director of Linjeflyg, Sweden's major domestic airline, and in 1981 he took command as resident and chief executive officer of SAS, the consortium of the national airlines of Denmark, Norway, and Sweden. At both Linjeflyg and SAS his leadership turned heavy economic losses into healthy profits within a year. Mr. Carlzon is frequently invited to give talks and interviews worldwide on leadership and customer-oriented business strategies.
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