Marketing in the Age of Google, Revised and Updated

Name: Marketing in the Age of Google, Revised and Updated
Brand: Unknown
SKU: 9781118231937
Price: 37.99 NZD
Availability: InStock

Your Online Strategy IS Your Business Strategy

By Vanessa Fox

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Summary

Marketing in the Age of Google, Revised and Updated by Vanessa Fox offers insights into how businesses can leverage search engines to enhance their marketing strategies. The book highlights the importance of understanding search data to connect with customers and stay competitive. It provides practical advice on integrating search engine optimisation into everyday business practices.
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Format: Paperback / softback

$37⁹⁹

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Marketing in the Age of Google, Revised and Updated

$37⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on understanding how Google impacts marketing strategies in today's digital world. The book offers a detailed exploration of search engine optimisation and provides insights into leveraging analytics to enhance business success. It's ideal for marketers, entrepreneurs and anyone interested in mastering digital visibility.

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Description

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behaviour, needs, and motivations.

In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox, who created Google's portal for site owners, Google Webmaster Central, explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the business processes.

Marketing in the Age of Google includes:

Updated statistics, tools, and recommendations
Details about the latest changes from Google, Bing, and the overall search landscape
Explanation and recommendations related to Google's substantial new search algorithm, known as "Panda"
Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix

Traditional marketing isn't enough anymore. Businesses need to evolve as customer behaviour evolves. Marketing in the Age of Google shows you how.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Marketing in the Age of Google, Revised and Updated by Vanessa Fox is lauded for being a clear and practical guide that explores how businesses can harness the power of search to drive online success. It informs readers about strategic approaches to Google search, offering insights into creating effective online marketing strategies.

Book Details

INFORMATION

ISBN: 9781118231937

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 27 April 2012

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 19.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 322g

Pages: 272

Collections

Business & Entrepreneurship Marketing & Sales Non-Fiction Vanessa Fox

About the Author

VANESSA FOX is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the Wall Street Journal , USA TODAY , The Times (of London), Forbes , and on CNN. She's a contributing editor for SearchEngineLand.com and founder and CEO of Nine By Blue, which provides reporting tools and training for search best practices.