Marketing 7.0

Name: Marketing 7.0
Brand: Unknown
SKU: 9781394329861
Price: 56.99 NZD
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A Guide for Thinking Marketers in the Age of AI

By Philip Kotler

Brief Description

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI). Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimisation to understanding how people think, connect, and buy. With the insights... Read More

Format: Hardback

$56⁹⁹

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Marketing 7.0

$56⁹⁹

Marketing 7.0

Description

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI).

Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimisation to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.

Written by Philip Kotler, one of the world’s leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:

Why digitalisation, AI, and immersive technology unlock the consumer mind
How performance marketing and AI obsessions kill authenticity
How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences

Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.

Book Details

INFORMATION

ISBN: 9781394329861

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 26 May 2026

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Weight: 0g

Pages: 240

Collections

Business & Entrepreneurship Marketing & Sales Non-Fiction Philip Kotler Technology & Digital Transformation in Business

About the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He is one of the world’s leading authorities on marketing whose writing has helped define the subject for the past forty years.

HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing.

IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.