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Logos that Last
How to Create Iconic Visual Branding
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Logos that Last
$7999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
Book Details
INFORMATION
ISBN: 9780760383179
Publisher: Quarto Publishing Group USA Inc
Format: Hardback
Date Published: 09 November 2023
Country: United States
Imprint: Rockport Publishers Inc.
Illustration: color photos
Audience: General / adult
DIMENSIONS
Width: 216.0mm
Height: 254.0mm
Weight: 1021g
Pages: 208
About the Author
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. Hes worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
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