Lessons from the Legends

Lessons from the Legends reveals the extraordinary life secrets and wisdom of Pat Summitt and John Wooden, two of the most legendary basketball coaches of all time, to show readers how they, too, can pursue excellence over ego.

• Guest on many podcasts
• Promote at speaking events
• Partner with key contacts to push via their social media and email
• Send blogs, posts, and emails to their database
• Obtain great endorsements
• Conduct an Amazon campaign and gather reviews
• Hire a social media marketer to promote the book
• Gather a team to burst the book into the light all within the same week
• Concentrate on doing as many radio shows and podcasts as possible during the first couple of months of the launch
• Approach past clients about purchasing bulk orders of the book to give to their teams
• Use their experience as one of the top motivational speakers in the world to promote the book
• Leverage past speaking events to promote the book
• Speak to corporations and associations worldwide to reach a broad audience
• Target high school and college coaches of every sport as great influencers who could generate expanded sales
• Build upon the success of their first book, Beyond Success, which has sold over 200,000 copies through their own channels in combination with retailers 
• Incorporate the power of the Pat Summitt brand into the new book to attract high school and college coaches

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