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Lend Me Your Ears
All you need to know about making speeches and presentations
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Format: Paperback / softback
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See moreUsing extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more.
A groundbreaking, yet practical guide to the art of public speaking
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The past twenty years have seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking.
In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics, and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion.
Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises, and tips to improve performance, including:
- Advice on the use of classical rhetoric;
- How to prepare speeches when in a rush;
- The myths surrounding visual aids;
- The use of body language; and much more!
This is destined to be the definitive text in this area.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
iLend Me Your Eari by Max Atkinson receives praise for its insights into effective speaking. Paddy Ashdown highlights the valuable advice and new insights it provides for making words impactful, while Michael Sheehan suggests it as an essential read for leaders aiming to enhance their communication skills.
Book Details
INFORMATION
ISBN: 9780091894795
Publisher: Ebury Publishing
Format: Paperback / softback
Date Published: 02 September 2004
Country: United Kingdom
Imprint: Vermilion
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 27.0mm
Width: 135.0mm
Height: 216.0mm
Weight: 405g
Pages: 384
About the Author
Max Atkinson is a Visiting Professor at the Henley Management College, and runs a consultancy specialising in public speaking and presentation skills. In 1985, he ran a seminar on speech writing in the Reagan White House and, from 1987 to 1999, was a close advisor to Paddy Ashdown, former leader of the Liberal Democrats.
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