Introduction to the Music Industry

Name: Introduction to the Music Industry
Brand: Taylor & Francis
SKU: 9781138924819
Price: 134.0 NZD
Availability: InStock

An Entrepreneurial Approach, Second Edition

By Catherine Fitterman Radbill

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Summary

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is a foundational textbook that presents the music business through an innovative, entrepreneurial lens. It combines creative problem-solving activities, collaborative projects, and case studies to explore the industry's inner workings. The book is structured to engage students and encourage entrepreneurial thinking essential for building successful careers in the fast-evolving music sector.

The updated edition features a reorganised chapter layout concentrating on key topics relevant to music business students, complemented by an updated companion website. It is designed to equip both music business students and performance majors with practical knowledge and tools to innovate and lead in the music industry.
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Format: Paperback / softback

$134⁰⁰

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Introduction to the Music Industry

$134⁰⁰

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This book is ideal for students studying music business or performance, educators seeking a comprehensive teaching resource, and aspiring music industry professionals looking to develop entrepreneurial skills and foundational industry knowledge.

Description

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects, and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry.

This new edition includes a revised chapter organisation, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.

Book Details

INFORMATION

ISBN: 9781138924819

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 08 September 2016

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 6 Tables, black and white; 28 Line drawings, black and white; 57 Halftones, black and white

Audience: General / adult, Tertiary education

DIMENSIONS

Width: 187.0mm

Height: 235.0mm

Weight: 602g

Pages: 316

Collections

Arts & Culture Business & Entrepreneurship Catherine Fitterman Radbill Education & Reference Finance & Investment Non-Fiction Start-ups & Entrepreneurship

About the Author

Catherine Fitterman Radbill is an Arts Consultant with more than fifteen years of university teaching experience. She is the founder of the Entrepreneurial Center for Music at the University of Colorado at Boulder, and served as professor and chair of the Steinhardt School Undergraduate Music Business Program at New York University.