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Instructional Story Design
Develop Stories That Train
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Instructional Story Design
$6999
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for instructional designers, trainers, and educators seeking to incorporate storytelling into training materials to enhance learner engagement and performance outcomes.
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. Instructional Story Design is a practical guide to writing and developing stories for training.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Once Upon a Time, Storytelling Met Instructional Design
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design.
Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story's power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story.
Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners' attention.
This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video.
With this book, you'll:
- Plan your next steps to implement your instructional story.
Book Details
INFORMATION
ISBN: 9781950496594
Publisher: American Society for Training & Development
Format: Paperback / softback
Date Published: 21 May 2020
Country: United States
Imprint: ASTD Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 228.0mm
Height: 152.0mm
Weight: 250g
Pages: 280
About the Author
Rance Greene consults companies who need business solutions that harness the power of stories to connect with their people emotionally and equip them for action. He designs stories to communicate value propositions, manage change, and teach new skills. His training solutions have been recognized by ATD, The eLearning Guild, Training Magazine, and The Telly Awards. Follow Rance at www.needastory.com.
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