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Insanely Simple
The Obsession That Drives Apple's Success
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Check link for latest rating. ( 5,933 ratings, 352 reviews)
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Format: Paperback / softback
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See moreTo Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.
Ken will be hot property when he visits London on publication. As one of Steve Job's key lieutenants he offers a unique insider perspective on Apple. We'll target a mix of lifestyle, tech and business media including BBC Radio (Today, Richard Bacon, Steve Wright, Simon Mayo), Channel 4 News, the Sunday Times, G2 and Wired. We'll also introduce Ken to London's tech community at selected events.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
He put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success.
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.' -Steve Jobs
The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. This philosophy guides the way Apple is organised, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success, which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Insanely Simple by Ken Segall offers a captivating look into Steve Jobs's emphasis on simplicity as a driving force for Apple's success. Described as essential reading, the book provides practical insights into branding, marketing, and management, as observed from Segall's close working relationship with Jobs. Critics highlight its engaging narrative and valuable perspectives on how simplicity can cut through bureaucracy and enhance business efficacy.
Book Details
INFORMATION
ISBN: 9780670921195
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 04 April 2013
Country: United Kingdom
Imprint: Penguin Books Ltd
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 182g
Pages: 256
About the Author
Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter- @ksegall
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